[Week12] The Future of Advertising....?

Today, technology is growing exponentially EVERYDAY. Tomorrow is already here with many of the software and hardware that is out there. It's almost scary. As discussed in this Ad Age article (1), people in the advertising industry are worried. Why? Because of the uncertainty. I credit this to a few things: a unwillingness to "change" and an unwillingness to embrace the "new". I do believe it all comes to dollars and sense. I feel that many people in the industry, especially the high ups, are not of this generation. The people that this new stuff is being made for isn't their market. It's not even for MY generation. This stuff is going to be BIG with the 3rd graders with iPhones and laptops and the toddlers that play the Wii. They are ridiculously advanced in comparison to generations before them. So my advice, EMBRACE it. It is the future. You don't have to be an early adopter but slowly incorporate this stuff. Don't be afraid to invest. Don't be afraid to spend. Don't be afraid to try it out. The future is now and I'm sure these people do not want to be on the outside looking in on the cash cow.

I do think more research needs to be done. Look at the recent information provided about online advertising (2). The general consensus on it before was that consumers were against it. This was probably true in the beginning but consumers change. They are getting free content in a sense. Advertising to them will be accepted. Advertisers and content providers have let the consumers control that market way too much. Hopefully this new information will change this. There are plenty to be made from this. It should be treated like traditional TV spots at this point. As we can see with new technology, the line of online content and TV content is being blurred...heavily!