[Week 13] Web Metrics

I never was really interested in Web metrics or anything related to it but this is a good article for the basics. The chart that breaks down what metrics relates to each objective is really helpful too. There is a lot more to this that I never considered before. The basis for this all goes into usability as I understand it. Web advertisers and webmasters must work together to create a products that people want to see and visit. The most important thing is having a useful product that us easily used and understood.

In the future, I feel like more and more of this information pertaining to metrics will become widely understood in the industry. Everyday, more and more content is getting pushed to the web. There are some consumers and even some people in the industry that may be against this for one reason or another but I do feel it is inevitable. Web advertising is the future. I honestly believe at some point, it will overtake the traditional forms as the primary media in the marketing mix. Consider the generation that will be the main consumers in the next few years. They are more advanced than us in terms of media and technology. Reaching them through traditional media will not be as effective or even adequate. In turn, us as advertisers need to understand this material--web metrics and related amterial. In the marketing department I work for, we recently relaunched our website (check it out here). In the office, I have heard these words thrown around between our coordinator, the marketing assistants and the webmasters. The designers don't work as much with this material so we are less involved but I definitely have a better understanding of what is being discussed. I will definitely share this article with others in the future.

(I was sick the entire weekend-Friday up until this morning. I ran a fever, had headaches, nasal congestion and fatigue. I'm sorry for the delay.)