I think a lot of professionals and people in the industry struggle with this. They aren't open to the new or what the trends are. I know you shouldn't jump on anything that comes out but you should always consider it. I will always remember how Yahoo! never took to Google initially. Imagine if they did. There would be no Google and Yahoo! would probably run the (Internet) world.
So my conclusion walking away, and this isn't just for advertising, stay open minded, learn about everything, and never not consider anything. That is the key to success in the future. Be receptive because you never know who or what is walking out of your office when you say no. There's no way to predict tomorrow so be an optimist.
Good class Chunsik! =)
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