Media Update Presentation Topic(s)

I presently have two things that I'm interested in topic wise. I think both would be beneficial to everyone and present interesting information that is relevant now and will be relevant later.

The first one is based on this article:

http://www.nytimes.com/2010/10/05/technology/05google.html?_r=2&ref=media

Google TV (and anything related to the giant) is very important to know and understand for the future. Like I expressed earlier in the semester, staying ahead of the curve and up to date is a must for us coming out of school. You honestly never know what the next game changer will be so considering and understanding everything is the best way to go. I can present the information in this article while also introducing the whole concept of Google TV to the class.

This second article presents my second topic:

http://www.realtimeadvertisingweek.com/2010/09/how-consumers-react-to-different-kinds-of-ads-on-their-online-travels.html

This is interesting because we always wonder how consumers react to online advertising. This research, commissioned by AOL, gives us some insight into it. I'm not sure if I can have a full 10-minute presentation on the topic from this one article BUT it is a good starting point. I know this information is interesting to me and fits into the same thinking I have where we need to consume as much information as possible to get ahead.