[Week3] The AdSense revenue share

This article is extremely intriguing to me. As an Advertising major, understanding every facet of the industry is becoming increasingly important, especially anything that involves Google or emerging advertising media. The transparency exemplified here by Google is interesting. They always seem to be this overarching entity of the Web that no one can get to or into. This is pertinent information for advertisers and Web domain owners alike as both would need to know what they are getting out of teaming with AdSense. The numbers expressed (68% for AdSense for content, and 51% for AdSense for search) are fair in my eyes. This is still a way of advertising that is still in its emergence phases as I'm sure Google has engineers in its offices working daily to create a better product. As the market leader for Advertising online, I would say that the market share that they are giving is worth it compared to its competitors, as was expressed.

I think Advertising is in a tough spot right now. There is a lot of uncertainty about the true future of the industry. With many new WAYS to advertise such as Google products and now Apple with iAd, I feel as though the industry is being taken away from traditional forms. It's tough to call it right now but with the continued increase on consumer use of the Web and the continued decrease of traditional advertising usage (Tivo on TV commercials, less print subscriptions, etc.), the industry has no choice but to turn to these new avenues. I know I won't be naive and stay out of the loop. I foresee many changes to come to the industry within the coming years, following these trends. By the time my graduating class becomes leaders in the the ad world, what we are learning now will be rendered virtually useless. The best thing for us to do is simply follow as much as we can and invest our knowledge in the Web. That's the best advice I can give anyone. That is where ALL new jobs will stem from.