[Week15]Conclusion about ADV4930: Emerging Media in ADV

This subject is something that can never be harnessed, controlled or truly understand, especially in this day and age. Consider how so much has changed in terms of media and technology since the class started. The key to studying this subject is simply staying open. You cannot structure it.

I think a lot of professionals and people in the industry struggle with this. They aren't open to the new or what the trends are. I know you shouldn't jump on anything that comes out but you should always consider it. I will always remember how Yahoo! never took to Google initially. Imagine if they did. There would be no Google and Yahoo! would probably run the (Internet) world.

So my conclusion walking away, and this isn't just for advertising, stay open minded, learn about everything, and never not consider anything. That is the key to success in the future. Be receptive because you never know who or what is walking out of your office when you say no. There's no way to predict tomorrow so be an optimist.

Good class Chunsik! =)

Media Use Diary Conclusions

According to the study of my media use, I came up with several things:

-Most of my TV usage is based around sports

-Most of my Web usage only focuses on no more than 6 sites

-I check facebook whether Web or mobile entirely too much

-I check my e-mail too much

-Online banking is important to me

-Mobility, apps and convenience is important

-I text a lot =)

I also got to study my facebook patterns. If I don't have notifications or messages to reply to, I will browse to kill time. It's not even a wonder of my friends, I'm just interested in what everyone is sharing, discussing and doing with their lives.

In terms of my Web usage, the fact that I check these same blogs everyday throughout the day says something to me. These blogs are what's important to me right now so that's all I check. I'm sure this will evolve and change over time. Considering the idea of the app that we discussed, I could easily see more informational blogs like this moving towards apps...like gossip sites and such. I think the only hinderance with it right now is the mobile Web speeds.

[Day7] Media Use Diary

Saturdays are honestly my days to relax and unwind. In terms of media use, I always start my day by turning on the TV in the living room to watch college football games all day on my couch while getting on my laptop every now and then.

On this Saturday, I had to handle some bills though. I checked my accounts online, rearranged funding throughout my accounts, and set out to pay rent and my phone bill. Since a client recently sent me a Paypal payment, that money was sitting in my business account and needed to be transferred over.

I mentioned in an earlier post that a friend was intrigued by my cologne. I forgot to send her the info on it so she contacted me through text. We spoke for a while then I sent her a link from the site I use to purchase it.

I downloaded music soon after, using "share" links from friends and sites that compile "share" links from all over the Web. I think its interesting on how this happens. It's like a web site version of P2P software, only the content is available for a limited time in most instances.

Later on that day, my mom contacted me about a mailer she got stating that our family restaurant has a facebook page that needed to be "claimed". The web URL didn't even seem facebook related so I was skeptical, but then when I inputed it, it directed me to a facebook page for the restaurant. I claimed it, uploaded the business card and menu since I designed them, updated information and shared the content with my friends. I think this is a good step going forward.

I went out with friends that night as well. Throughout the night, since I wasn't having that much fun, I texted several friends and checked facebook every now and then until my phone died late that night. Soon after, I was home and went to bed.

[Day6] Media Use Diary

Friday was extremely boring. No class, so I woke later than usual and went to work. During work, I did my usual deal: blog checks and email.

Later on that day, I heard about a party at a place that I didn't know so I used the map app on my phone to find it. I also saw a post from my brother about his usage of an app (Tap Tap Revenge) and a song in it. The song, which I recently got from extracting the audio from a YouTube video since I couldn't get it anywhere else, is one of my favorites right now. I downloaded the app before but I deleted it but now re-downloaded it, just for the song. I immediately played 2 levels of it and explored the app a little.

On my way home from the mall, I ran into some traffic. It was so odd to me and frustrating that I decided to make a facbook post to see what my friends had to say. A few liked it and then others commented voicing their opinions while some explained what was happening.

After I got home, I had a headache. I texted a few friends, including one that was going to the party but fell asleep after taking medicine and did not go.

[Day5] Media Use Diary

Ok, I haven't posted the past two days because I've been extremely busy but you didn't miss much. This is my post for Thursday.

I had a presentation due but I good amount of it was left to be done the morning of. Even though I was pressed for time, I still did email and facebook checks while I worked. I rushed to school, completed my presentation, then enjoyed breakfast with a friend. During this times, I spoke with a few friends, one taking time to show me a picture message that she sent to a mutual friend. Another one of my friends mentioned that she liked my cologne so I said I was going to send her a picture and the name later, significant for a future post.

I continued my day at work, doing my usual Web checks. There was a discussion of how we should use the department facebook page to drive traffic. Since the Miami Heat was playing LeBron James, their recent offseason acquisition, I decided we should have a question focusing on that. My day continued without much development, other than a text argument with an ex.

I went to my room mate's job, Applebee's, to watch the game and eat dinner after going home and checking my 6 o'clock Sneaker News on one of my blogs. After dinner, I came home and fell asleep during the rest of the game.

[Day4] Media Use Diary

On this day, I was extremely busy for most of the morning. I barely looked at my phone or opened a computer until about 11 AM, a good 3 hours since I had been up. That's very uncharacteristic of me. When I did finally use it, it was to contact friends for several different reasons.

When I got to work later that day, I did my blog rounds before I started working. Throughout the day, I took "breaks" for my brain, handling some internship issues through email, checking advertising news, and doing something I haven't done in AGES!

Apparently, myspace has totally revamped its site, making it more like facebook but focusing on the many services it offers. I barely remembered my password but I got into my old account. I explored for a bit but there really was nothing interesting being offered to me, other than seeing the aesthetic differences.

When I left work, I went to the Reitz to do some more client work. I chatted with friends and realized that my phone was on the verge of dying. In my SG meeting of this night, my phone died. Luckily, I invested in a car charge and the meeting was ending soon. I immediately charged it on my way home. The interesting thing about this charger is that is doubles as an FM transmitter which I use heavily in my car instead of listening to the radio or CD's. IT extremely convenient and I take full advantage.

The ended really typical: me doing work and taking breaks to check things on the Web.

[Day3] Media Use Diary

On this day in particular, now Tuesday if you're paying attention, I have to write a paper for my only class of the day at 3 p.m. I didn't write it the night before for various reasons but I am faced with the challenge today.

I wake up early, get ready, and start my day. I check my email, texts, and facebook before leaving the house. I conduct some research on my laptop over breakfast then proceed to write my paper once I'm done. During the process, I check all my blogs and facebook periodically to take mental breaks. I skip out on work because of this paper as well.

When I get to class, to pass time in class, I do my usual checks, but now that I'm extremely bored, I turn to "Angry Birds" to kill some down time.

After class, I go to the Reitz to do some work before my SG meeting starts. I finish designing two flyers in the time in Photoshop. I email these flyers off to my director to be sent off to the directors that requested them. We mainly only communicate through email. In the meeting, I find myself not paying attention at times to be in my phone.

When I get home, I do some work for my clients out of my "To-Do" folder in my email and then send it off to them. They reply with a text to notify changes will be forwarded in the morning. I continue a text conversation with a friend and set up a meeting time for later that night. During my time there, I discussed my knowledge of sneakers while sorting through some of the blog content that I follow. I end my night not to long after.